The Problem:
Tech sales email content is worse than ever.
Reps are prospecting more than ever to meet growing activity KPIs.
Activity KPIs are growing because nobody is responding to emails.
Some sales orgs are moving away from emailing entirely.
Your email content is the problem.
This is a quality issue, not an activity issue.
Fact: Cold outbound sequences should be hitting 8% reply rates to prove success.
Marketing and sales rarely strike the right balance between on-brand and persona-appropriate, and revenue suffers.
The Solution: Data-driven content that converts
The approach that improved reply rates for 50+ businesses:
Strategy + permissions review: Update your structure to make it easier to reach target personas speaking their language
Content review: Diversifying where, how, and why reps communicate with prospects
Copy editing: Combine all of your successful messaging into sequences that everyone uses to capture data
Sales training for managers and reps
Ongoing A/B testing to measure impact
How We Help
Change isn’t easy, but it’s necessary. It’s hard to improve any one metric if you’re trying to fix them all at once.
We’ll focus on improving conversion in one layer of the funnel first. We’ll review data and interview your reps and managers to understand the story behind the numbers.
We’ll use this information to guide sessions with your leaders on getting from where you are now to where you want to be.
We’ll review your current cold outbound email content to identify the messaging that lands with your key personas - and what doesn’t. We’ll use that existing messaging to craft new core sequences that everyone in your org uses, so you can finally capture reliable reply rate data to inform which messaging to bring into future sequences.
What if you’re getting no replies - and none of your messaging is landing with your target personas? We’ll create tiered outbound messaging that combines the on-brand focus of your marketing team and the human touch of your sales team. We’ll build a structure for your reps to focus their time where it matters - on personalizing notes to key personas with buying power.
Can your reps write a good outbound email to a key persona? We’ll coach reps on the tried and true structure proven to generate responses. Reps will learn how to research, personalize, and make their emails as readable as possible for decision-makers.
What works once isn’t guaranteed to work every time, especially when you’re scaling your business, selling new product, and onboarding new staff. We’ll set up a system to test new content, review what’s working and what’s not, and use that data to create new messaging to launch new products and lines of business.
Contact me
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!